Our quotes file

We love these sayings about storytelling and audiences: Philip Gould: “A message can be formed in part by opinion polling and the attitudes and values of the electorate, but it must also come from the substance of what you represent: what is true about you as a party.” Jim Messina: “It was amusing to see all these polls saying, ‘Oh, Labour’s… Read more →

Joined up ideas

It’s easy to think about what we want to say. It’s even easier with the help of people who think like us and inhabit our world and values. It’s more difficult to start with the other person: the person we’re trying to persuade or attract or inform. Because even before we started talking they had some ideas about us. At Modicum, when we… Read more →