It’s even easier with the help of people who think like us and inhabit our world and values.
It’s more difficult to start with the other person: the person we’re trying to persuade or attract or inform.
Because even before we started talking they had some ideas about us.
At Modicum, when we say we deal in joined up ideas we mean this:
We can help you find out
what you need to know
so that what you say
matches up with your audience’s need to hear it.