Kimberly Wray


Kimberly Wray

Kim is Modicum’s ‘go-to’ person for branding and design tasks.

She is great at branding guidelines – creating order for a neglected brand, or a new look for a client that wants to take their organisation into new territory.  Kim is the owner of Innovivid, a design business in Glasgow.

Kim designed Modicum’s own branding and writes this about the identity she created for us:

“The Modicum icon of a connected network symbolises teams, work places, organisations, locations and collaboration.”

Modicum is a company of Gillian Oliver and associates.

How we work

The work we do usually follows these six steps: 1.  Find the problem Most clients come to…

Our quotes file

We love these sayings about storytelling and audiences: Philip Gould: “A message can be formed in…

Joined up ideas

It’s easy to think about what we want to say. It’s even easier with the help of…